A former executive at Weber Shandwick, one of the largest public relations firms in the world, Erica believed she could deliver big-agency public relations expertise, strategy and know-how to small and mid-sized companies in the Baltimore/Washington region. She quickly realized her skills – strategic communications and unmatched organizational talents that help communications teams operate more efficiently – were in high demand.
In 2015, Erica’s Weber colleague, Bill Atkinson, joined 212 Communications. A former business and investigative reporter for 20 years, Bill spent a career covering businesses in crisis as a journalist, and now helps companies navigate the choppy waters. He understands the media, thinks strategically, relishes research and investigative work, and isn’t afraid to challenge the media when they are wrong.
While at Weber Shandwick, Bill led the firm’s environmental public relations practice in Baltimore and worked with large corporations facing environmental challenges, such as arsenic, chromium and fly ash contamination found in a city park, waterfront property and drinking water. He also worked to help rebuild the reputations of a global automobile concern and one of the largest banks in the nation.
The 212 Communications team has continued to expand its team and has also established strategic alliances with former reporters, photographers and graphic designers.